Nintendo's Wii U is currently on sale for an all-time low price on the UK High Street.
HMV is selling the Wii U Premium bundle including copies of both NintendoLand and Ubisoft's ZombiU for just £199.99. That's a £140 discount on the RRP.
In-store POS confirming the price was spotted by MCV reader Andy James at the chain's Stoke on Trent store. Of course, with HMV in dire straights and its gaming aspirations up for question, the price could in part be driven by a desire to empty warehouses of video games stock.
The price significantly undercuts GameStop's £244.97 – the previous lowest price the machine was available for.
The move comes after MCV yesterday revealed that retailers are increasingly dissatisfied with the console's performance in the UK.
“We have taken the decision to reduce the price of the Basic Wii U to test the market and assess the impact of a price change for a short period of time,” ShopTo purchasing director James Rowson stated. “This has resulted in a smaller than desired increase in sales at this stage.”
UPDATE: CVG has word that the price promotion will begin on Monday March 25th and run for as long as stock lasts.