HMV turns on its Christmas Lights

Entertainment specialist HMV will launch its Christmas campaign next week.

Based on the Christmas Lights theme and boasting the ‘Love Christmas’ strapline, the seven-figure campaign features iconic artists and characters, including Adele, Lady GaGa, Kung Fu Panda and, for games, Super Mario, Link (from Zelda) and Sonic.

It kicks off on Monday, November 7th.The campaign will be promoted across TV, radio, HMV’s stores, national press, mobile, online and HMV’s social media platforms. It will promote key Q4 releases as well as the company’s new technology range.

With our brand heritage and specialist credentials we always like to do something special for Christmas,” said HMV’s head of brand creative Mark Robertson.

We do this partly by way of engaging with our customers and the wider gift-buying public on a more emotional level and really tapping into the powerful sentiment that so many of us feel for Christmas. But also our great offers and recommendationsreally cut through and stand out on the High Street as well as online.”