Games retail might be tougher than ever but one independent retailer is flourishing.
Mad 4 Gamez – which has stores in Hackney and Hornchurch – has just acquired supplier Universal Games Distribution and Portugal-based indie Extreme Gamer.
“I decided to buy Universal Games because all I think of is how to progress in this business,” sales director Steve Barrett (above left) told MCV. “I started selling games at 17 on the market stalls. I’m 37 now, so in 2009 I opened Mad 4 Gamez in Hackney.
“I knew Universal was struggling. They had only been in business for a short time and never realised how hard it can be to compete in this market. I see Grainger Games growing, and I’d love to open as many or more shops than them.”