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The Lord of the Rings Online MMO is making three times as much money since adopting a free-to-play subscription model, the game’s developer has claimed.
Massachusetts-based studio Turbine incorporated free-to-play subscriptions in its MMO series last year, though still offers two additional subscriptions – standard and premium – at a price. The game also sells in-game currency.
Executive producer Kate Paiz said the free availability of Lord of the Rings Online has helped boost the game’s online population and increased game world activity.
For the full story, head over to Develop.
