MCV appointed key international partner by E3

Ben Parfitt
A partnership has been signed between this year’s E3 Expo in Los Angeles and leading games trade title MCV.

The agreement is part of E3 Expo’s widened reach this year, with its aim being to attract more accredited retailers and media from outside the US.

Published by Intent Media, MCV is Europe’s leading online and print source for trade information. It boasts a daily email news service, print and digital weekly and ever-growing website.

“Across our different formats, MCV attracts a combined trade readership of over 265,000 a month. We are the perfect partner for the E3 Expo and very proud to be on board,” commented Intent boss and MCV publisher Stuart Dinsey.

Intent will be actively promoting E3 Expo across a variety of its premier B2B brands, including MCV, Develop, CasualGaming.Biz, Licensing.Biz and Mobile Entertainnment.

E3 runs from Tuesday June 2nd to Thursday June 4th at the LA Convention Center.

“The 2009 E3 Expo will fully reflect the growth trajectory of the computer and video games industry in North America and give a good window into the global industry as well, ” said Michael D. Gallagher, CEO of the Entertainment Software Association (ESA), which represents US computer and video game publisher and owns the E3 Expo.

“We strongly encourage international attendance from retailers, media and investor analysts.”

Exhibitors for this year include Activision, Atari, Bethesda Softworks, Capcom, Disney, Eidos Interactive, Electronic Arts, Epic Games. Koei Corporation, Konami Digital Entertainment, LucasArts, Microsoft Corporation, Nintendo of America, Sega, Sony, Square Enix, Take Two Interactive Software, THQ, Ubisoft and Warner Bros. Interactive.

More information can be found on www.E3Expo.com

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Tags: mcv , e3 , expo , partner , International , 2009

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