MCV Pacific Weekly Wrap-Up

Leigh Harris
MCV Pacific Weekly Wrap-Up

This week, a move from JB HiFi to openly import games has sparked a large conversation about pricing in the ANZ region, while GAME still hunts for a buyer.

The pricing saga, which had caused some rumbling before now and resulted in the launch of an Australian official parliamentary inquiry into high Aussie prices, has had significant events take place this week.


  • On Monday, JB HiFi started publicly advertising its imported stock, and Scott Browning, Marketing Director, weighed in and commented on the reasons behind the decision.
  • Ron Curry, CEO of the Interactive Games and Entertainment Association (iGEA) followed up by making a comment of his own about the dangers of imported games to the Australian indutry.
  • Minister Ed Husic, who was one of the primary backers of the parliamentary inquiry, came out and further commented that retailers should be viewing this period of transition as an opportunity to speak about the issue openly and frankly.
  • Meanwhile, the MD of Gametraders spoke to MCV about how, without its decision to move to imported games two years ago, the company wouldn't exist today.
  • The week wrapped up with JB HiFi's Marketing Director Scott Browning commenting exclusively to MCV about the company's intentions with imported stock.


Also happening down under is the first meeting of creditors for GAME, where we learn there is as yet no buyer in place as the administration process continues, and today the first layoffs were announced, with over half of GAME's staff being let go, and Blizzard Entertainment welcomes a new marketing director in the form of Chris Davey.


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Tags: GAME , Retail , interview , pricing , imports , MCV Pacific , igea , JB HiFi , GAME Australia

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