Aaron Greenberg, the product director for Microsoft in the US, has described the PlayStation Move controller as a “great product” but claimed that Kinect will open up the Xbox 360 to a whole new market in a way that Sony’s device will not.
“First off, it's a great product and the reviews seem to be pretty favourable,” he told Eurogamer. “For gamers who have a PS3 and like playing those games, it offers a different way to play – and some people will get pleasure out of that, absolutely.”
“But they've targeted it purely to existing owners. They've said you can decide whether you want to play existing titles on the platform, like SOCOM, with the controller or with Move.
“Our approach has been different. We're thinking about Kinect as a key component to the platform. We're not going to take Halo, a game you love playing with the controller, and offer you the option to play it with a different interface which may or may not have been designed for that game. We want to build completely unique experiences from the ground up which are designed for Kinect. It's just a different approach.
“What we're looking at now is how we can creatively bring variety and new ways to play. Kinect allows us to do that without having to launch an entirely new platform. So I think we're five years in and we safely feel like there's at least another five years left in this generation.”