THQ has chosen former heavyweight champion Mike Tyson as its DLC carrot to dangle in front of customers who are considering pre-ordering WWE 13.
The “baddest man on the planet”, as the publisher chooses to refer to him, will be available as an exclusive playable character for those who commit to buying the title at participating retailers in the US and Canada.
THQ has yet to confirm whether the deal will be offered in the UK.
Tyson starred briefly in the WWE in the late ‘90s and played a key part in WrestleMania XIV. He then returned to the franchise in early 2012.
“The baddest man on the planet is back – and only in WWE ’13,” Mr Tyson himself is quoted as saying. “Fans everywhere can now relive what I experienced during the Attitude Era.”
THQ’s VP of global brand management Sean Ratcliffe added: “As one of the most dominant champions in boxing history and one of the most memorable guests to ever be featured on WWE programming, Mike Tyson led an incredible revolution that changed the way fans perceive the sport.
“He was a tremendous addition to the ‘Attitude Era’ and is certain to attract a wide variety of fans to ‘live the revolution’ offered in WWE ’13.”