To celebrate Call of Duty: Modern Warfare 3's launch next month (and world-class moustaches everywhere), Activision is partnering with Australian charity Movember.
Movember is an Aussie charity founded in 1999 to help promote men's health issues such as prostate cancer and depression. Every year, men take sponsorship to grow, from scratch, the most delectible moustache they can muster over the month of November to raise money for these causes.
Activision will also be driving people to sign up for Movember via in-store marketing (through an exclusive deal with Harvey Norman) and on-the-box stickering to help spread the word about this worthy cause.
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