Forty-two percent of American adults plan to give or hope to receive video game this holiday season, according to a new report released today by U.S trade body, the Entertainment Software Association (ESA).
Forty-seven percent of respondents identified women as an intended gift recipient, a 31 percent increase from 2007.
The poll, conducted by KRC Research, also found that 52 percent of respondents believe that video games are a good option for family entertainment this holiday season.
"Computer and video games are topping holiday lists because they provide a superior entertainment value for the whole family," said ESA chief Michael Gallagher. "With 68 percent of American households playing computer and video games, U.S. consumers value the creative and innovative products the entertainment software industry produces and are seeking them out for themselves and to give as gifts.”
The number of adults who plan to give or hope to receive at least one computer or video game this holiday season increased nine percentage points from 2007, representing the highest number since 2004. The survey showed that 54 percent of those who play computer and video games plan to play with a friend or family member during the holiday season.