New European publisher emerges

Ben Parfitt
Rising Star Games has tied a strategic alliance with new Euro
publisher Gamebridge, taking titles to retail from spring.

Gamebridge is a joint venture between Interchannel, a Tokyo based developer and publisher of video games, and the official Nordic region Nintendo distributor Bergsala.

As a new European video games publisher, Gamebridge’s stated mission is to bring fresh, new concepts from Japan into Europe.

With three Nintendo DS releases planned for spring and summer, Rising Star will handle all of the firm’s sales and marketing initiatives throughout the PAL territories.

"Partnering with Rising Star Games allows us to hit the ground running very effectively, working with a company that shares our outlook and goals," said Gamebridge CEO, Shigeki Takeuchi.

Rising Star managing director Martin Defries added: "The key figures in the creation and running of this company have a proven track record of success in the video games market in Europe and Japan.

"For Rising Star Games, this further embodies the spirit of bringing the best from Japan into our stable of releases in 2009."

Gamebridge will announce its first titles later this month.

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Tags: games , publishing , europe , video , star , european , rising , partner , gamebridge

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