Zoombits believes it can turnover £10 million in games by the end of 2010, MCV can reveal.
The online retailer – formerly known as Memorybits – is on the hunt for two games buyers to help drive sales. The firm also plans to sell software at cost in an attempt to capture market share from rivals Amazon and Play.
“Gaming is something we’re looking to become much bigger in,” said Zoombits MD Jonathan Ruff.
“For gaming accessories we’re going to be massive and are hiring a dedicated buyer for that. Our aim is to have the biggest gaming accessories range on the internet by the end of the year.
“As for software, games is a hard market to break with the likes of Play, Amazon and The Hut in that space. Our current games offer is a bit out-of-date, but we’re again hiring a dedicated buyer, and we’re looking to get some presence in the market by selling software at cost.
“I want to break the back of games and get into the market. We’re really working hard on search and PR, and hoping we can do £100 million in games. We feel we can do a good job in it and take a chunk off Amazon and Play.”
Zoombits is currently present in three European markets: the UK, Germany and France.
The company re-branded itself last month, and Ruff hopes that this new name, coupled with a new buying team, will allow the firm to triple its turnover before the end of 2010.
“We re-branded the website so consumers had a whole new way of looking at the website – we’re about far more than memory,” he added.