Nintendo is handling E3 very differently this year.
First, it revealed it would not be holding it's traditional pre-show press conference. Then it promised more activity and new games at its show floor booth. And now it has promised to take its E3 demos directly to the public.
Nintendo of America president Reggie Fils-Aime has announced several of the games that will be playable on the show floor at the Los Angeles Convention Center will also be playable at more than 100 Best Buy stores during E3 week.
Kotaku reports that these demos will be made available to everyone, not just press and industry members. Details of which games will be made available have yet to be announced, but it will almost certainly include the new 3D Mario game and Mario Kart that have been promised by the end of the year.
Nintendo is also due to broadcast another Nintendo Direct during E3 in place of its usual conference. This will include more new announcements of Wii U and 3DS games for autumn and beyond.