Nintendo knows it must take a “bold attempt” in establishing a robust online ecosystem for Wii U, and simplifying DLC shopping is key to that plan, the company’s president has said.
Satoru Iwata believes Nintendo has struggled to establish its digital games business because online transactions “are not simple enough” for the typical Wii customer.
“It is said that with each extra step [in purchasing DLC], the number of consumers drops by one-tenth,” Iwata told investors in a Tokyo financial briefing last week.
“Our challenge is how to improve such steps one by one.”
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