Nintendo UK chief David Yarnton has thanked England cricket legend Andrew 'Freddie' Flintoff following his accident during an epic charity bike ride.
Yarnton was taking part in 'Cycle Slam,' a charity event which involved a number of iconic sports stars including Flintoff and Rugby star Lawrence Dallaglio.
The popular games exec fell from his bike early on in his 1,099 mile ride due to the sweltering conditions and lay unconscious in the middle of the road.
Flintoff raced towards the Nintendo chief to administer first aid and place him in the recovery position.
David had a bit of a scare but is doing well and is planning on flying home in the next couple of days," a Nintendo spokesperson said.
"He is extremely grateful to Freddie and the rest of the Cycle Slam team for their help and support."
The epic bike ride takes place across Italy, France and Greece and is designed to raise money for the Dallaglio Foundation.
The foundation is set to give its proceeds to Cancer Research UK's project on prostate cancer genetics, the AF foundation which supports Child Rehabilitation and Physiotherapy units in the UK and Virgin Unite, which helps young people in the UK increase their employability and entrepreneurialism. Sega UK MD John Clark also took part in the race.
You can donate to the Dallaglio and Flintoff 2012 Cycle Slam here.