Nintendo unveils new Euro marketing boss

Fischer assumes the role of senior marketing director for Europe, moving on from his previous position as marketing director for Nintendo France. Meanwhile, Achim Schmauss jumps on board as the new European brand manager.

Fischer (pictured), who will be responsible for planning and co-ordinating the European marketing for all of Nintendo’s products, oversaw the launch of Game Boy Colour, Game Boy Advance and GBA SP in his previous job.

“Nintendo is moving into a very exciting and innovative time as we expand the definition of gaming and broaden the population of video games players,” Fischer commented. “I am looking forward to the new challenge of working for Nintendo at a European level in this particularly significant period.”

In addition, Nintendo reconfirmed its position that Revolution is set for a worldwide roll-out in 2006, adding that Schmauss will be responsible for the pan-European marketing activities for the next-generation home console “which launches in 2006”.

Also on Schmauss’ remit is overseeing the release of The Legend of Zelda: Twilight Princess, still due for a release on GameCube.


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