“I believe my most important role right now is to prevent Nintendo from being in a company where people say, ‘oh, Nintendo is arrogant, Nintendo has let its guard down’, or ‘Nintendo has lost its challenging spirit,’ Iwata said to Newsweek. “We want to avoid all of the pitfalls that can come from losing one's momentum.”
He also said that Nintendo had been was ‘very lucky’ in the way its products had been accepted by the consumer, and commented on the strength of first party software on its consoles.
“I believe that third party publishers kind of look at the software titles that are being sold on Nintendo and they don't want Nintendo to have more than one-third, otherwise, Nintendo will be too strong. They want to have two-thirds of what's being sold on the platform.
“However, I believe that the job of first party software is to drive hardware. If you don't have a quick impact and quick dissemination amongst the audience, you lose momentum. If you don't have momentum, the third parties don't want to jump on your platform. So that's not a good situation to be in."