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Nintendo: We won't repeat 3DS pricing errors with Wii U

Craig Chapple
Nintendo: We won't repeat 3DS pricing errors with Wii U

Nintendo will not make the same mistakes with the Wii U as it did with the 3DS, the console giant’s CEO has claimed.

As reported by Andriasang, Satoru Iwata said it had learned from its latest handheld release and admitted consumers thought the price for the 3DS was “relatively high”.

An analyst claimed that the break-even point for the Wii U would be ¥30,000 (£242).

Iwata added that despite Nintendo reporting its first ever loss in the last financial year amidst difficulties with the rising Yen and having to sell its 3DS at a loss due to an early price cut, the console giant has “fixed the 3DS profitability issue”.

He also pledged the company would turn profitable by the end of the current fiscal year.

Story originally published on Develop

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Tags: Nintendo , error , 3ds , Wii U , iwata , mistake , pricing

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