MCV/DEVELOP News, events, research and jobs from the games industry
Microsoft has dashed hopes that the launch of a standalone SKU for the 250GB Xbox 360 HDD in Japan may lead to a similar move in the UK, while at the same time suggesting that the current top-end 120GB model is on the way out.
Microsoft is now offering a standalone 250GB hard drive in Japan to provide consumers in Japan more storage options for their games and entertainment,” a spokesperson from the UK office told MCV.
We work closely with retailers to determine the best approach for our products on a region-by-region basis.”
However, the platform holder went on to throw doubt over its current HDD offerings, confirming a price drop for the 120GB model – and suggesting that it has ceased production of the SKU.
In Europe, the 120GB Hard Drive is available for an ERP of 79.99/€129.99 while supplies last,” the spokesperson added.
We also offer other storage options for consumers to choose from such as the Xbox Live 60GB Starter Pack that includes a 60GB hard drive, three-month subscription to Xbox Live, ethernet cable and wired headset for an ERP of 59.99/€79.99.”
It’s not the first time that signs have pointed to the phasing out of the 120GB hard drive.
It’s hard to see Microsoft leaving the 60GB model as the only HDD option on the market for Xbox 360 owners. Is this an effort to increase sales of the 250GB console hardware bundles? Or is it perhaps designed to clear stock ahead of future launch of the higher-capacity model?
MCV will let you know as soon as we have any more information.
