Nordic Games has unveiled details of its comprehensive marketing activity ahead of the release of We Sing – as it forecasts that the game could sell out on the day of its November 20th release.
The game will be promoted in the national press over its release weekend and is being backed by a significant trade marketing effort. This includes major online retailer takeovers, direct email campaigns through the largest online retailers, and a significant in-store spend.
Additional giveaways and exclusive deals will be implemented in-store and online throughout the launch period and beyond.
Premier PR has been retained to handle all communications for We Sing through launch and beyond, as Nordic Games seeks to establish the game as the defining singing title on Wii.
“From the pre-order and shipping figures to date, We Sing has already been received phenomenally well and we’re working hard with our retail partners to ensure a steady flow of stock to meet with the demand,” said sales and marketing director at Nordic Games Nik Blower.
“We have already sold more than many other new releases, and the game is likely to sell out at launch – simply because we have got the format’s best songlist, and we offer the best value for a singing title. For Wii owners, We Sing is the only real choice.
“We are delighted to have Premier PR on board. Music games are as much a part of the entertainment industry as film, TV and DVDs, so we wanted an agency that had plenty of experience across all those sectors.”