UK retailer GAME has lowered its 3DS price to £219.99.
The firm was originally selling the device for £229.99, but that price has come under pressure following aggressive moves from rivals ShopTo, Play and Amazon, all of which are selling the device for around £200.
GAME has also revealed a string of 3DS bundles, ranging from £239.99 to £249.99.
HMV has also lowered its price to £219.99.
A 3DS price war has been erupting since Nintendo set the trade cost last week. Most retailers went for £219.99, but now many online stores are selling the device for even less.
3DS price round-up:
ShopTo £199.85 (temp)
Argos: £229.99 (with £60 of vouchers and an accessories kit worth £20)