Now Intel invests in in-game advertising

IGA has revealed that it has received a cash boost of $5m via Intel Capital and an existing investor group to complete a Series A funding that totals $17 million.

“Intel Capital’s investment in IGA Worldwide will be used to further accelerate our strategic relationship-building programme with the leading game publishers around the world,” said IGA’s CEO Justin Townsend.

Intel Capital’s strategic investment manager Damien Callaghan added: “The explosive growth of digital gaming is attracting millions of new users and is a key element of Intel’s vision for the Digital Home. IGA’s products enhance this opportunity by enabling game developers and publishers to earn additional revenue ensuring the continuation of a vibrant industry – an issue of importance to Intel and its customers.”

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