Oculus Rift price cut to £399 for good

In addition to announcing a brand-new standalone VR headset in the form of the Oculus Go, Oculus also announced yet another permanent price cut for its regular Rift headset. 

After its successful Summer of Rift program, where it dropped the price temporarily to £399 for six weeks, the Rift will now stay at that price permanently. That includes a pair of Touch controllers, too, as well as six free apps including Epic’s critically acclaimed Robo Recall and creative tools Medium and Quill. 

"This new permanent price opens up PC VR to the widest audience yet. And more people in VR means more people to play, connect, and share with, whether you’re diving into groundbreaking new first-person shooters like ARKTIKA.1 or exploring the depths of space in the award-winning Echo franchise," Oculus wrote on its blog. 

"Rift is here to stay with years of amazing content on the horizon. We can’t wait for you see what else we have in store, from innovative new software features to compelling content and blockbuster IPs."

Oculus also announced an Oculus for Business bundle yesterday, which will include a Rift headset, Touch controllers, three sensors and three face sponges, as well as dedicated customer support and special extended licenses and warranties to set up the headset. They will be available to order individually for £829.60, or in bulk. 

"This is a great opportunity—not only for businesses, but for the long-term viability of VR. To become an indispensable part of our daily lives, VR must continue to impact the ways we collaborate, discover, and learn, at scale," Oculus said. "With Oculus for Business, more people will get the chance to try VR and experience the magic first-hand.

"Businesses of all types can use Rift to boost productivity, accelerate trainings, and present the otherwise impossible to their employees and customers—across industries like tourism, education, medical, construction, manufacturing, automotive, and retail."