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Over 70% of Ubisoft's Season Passes are sold at retail

Ben Parfitt
Over 70% of Ubisoft's Season Passes are sold at retail

GameStop has claimed that over 70 per cent of the Season passes Ubisoft sells for its games are sold on the High Street.

Furthermore, 14 per cent of those who have bought Watch Dogs have also paid for a Season Pass whereas the attach rate amongst GameStop customers is 30 per cent.

And for GameStop specifically, 60 per cent of the payments it receives for digital content are not made with credit cards and instead rely on cash, trade-in credit and gift cards.

“Most of our digital revenue comes from our brick-and-mortar stores,” GameStop president Tony Bartel told VentureBeat. “The console digital is predominantly things like Xbox Live, PlayStation Network, and Nintendo eShop cards. Then there’s downloadable content, which is fast-growing in the console digital.

“The other thing is discoverability. What happens is, when you’re standing in line at a midnight release, or when you come in and buy that product, or when you pre-order the product, we’ll inform you about the downloadable content that’s available. We’ll aid in discovery because that’s what GameStop does.”

“More than 60 per cent of the payments for digital content [at GameStop] are not with credit cards,” said Bartel. “It’s trade credit, cash, gift cards, and things like that.”

Gamasutra also reports regarding Watch Dogs specifically that ten per cent of PS4 and Xbox One owner purchased the game digitally. This compares to 70 per cent on PC and between three and five per cent on PS3 and Xbox 360.

Next-gen consoles and PC accounted for 70 per cent of the game’s total sales. The proportion or digital sales is higher in the US than Europe and Xbox One owners are more likely to download than PS4.

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Tags: Ubisoft , Retail , Digital , gamestop , attach rate , Season Pass , watch dogs

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