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Oxygen in branding overhaul

After hit titles ProStroke Golf and PDC World Championship Darts, Oxygen hopes to step up its publishing presence with the new identity ahead of the release of Cheggers’ Party Quiz, Alan Hansen’s Sports Challenge and the sequel to PDC World Championship Darts.

“We need a strong, relevant identity to clearly articulate the core values of the Oxygen Games label in the light of recent developments – international expansion, our focus on entertainment for lifestyle and family gamers and the creation of our own development studio – as well as our plans for expansion in 2008 and beyond,” said CEO of Oxygen Games Jim Scott.

“Oxygen Games has evolved into a global creator of relevant, interest and lifestyle based gaming entertainment and now the look and feel of all communications, especially those that are consumer-focused, are fully aligned to our strategy, values and future ambitions.”

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