£115 - 3DS price wars begin afresh

Ben Parfitt
£115 - 3DS price wars begin afresh

With the official UK price cut coming up tomorrow, retail has started to show its hand regarding the levels to which it is prepared to cut the price of the freshly discounted 3DS.

And Tesco seems to be the current front-runner following leaked POS indicating it will be selling the device for just £115 from tomorrow. That represents a £115 discount – 50 per cent – off the typical price a 3DS could be obtained for when it was launched in March.

And even if Tesco decides to go with a higher price (as has been indicated to MCV may still be a possibility), Morrisons will be selling the machine for £120, which is still a colossal saving on the handheld's launch price. The supermarket is also offering any 3DS game for just £25.

Sainsbury’s has confirmed that it will be selling 3DS for £139.99. The 3DS can already be ordered for £134.97 from the UK arm of GameStop.

Tesco’s aggressive deal will likely have key strategists at retail scratching their heads this morning, pondering how low they are prepared to go to try and win back all important marketshare.

One retailer yesterday told MCV that it had not yet announced its price for fear of tipping off the opposition. Tesco and Morrisons' offers will have given them a whole new problem to worry about.

UPDATE: Following Tesco's reluctance to confirm its new 3DS with MCV, the story has been altered to reflect that the chain may yet change its strategy before tomorrow.

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Tags: price , 3ds , uk , deals , supermarkets , discount , cut , cheapest

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Comments

3 comments

The Official Trade Price from Nintendo incl VAT is £138.00 - So whats the point of Indies using Official Distribution. When Asda, Amazon and Play.com announce their pricing it will be a case yet again of Joe Public be able to get these consoles far cheaper than Official Nintendo Retailers. We are all back in the situation of paying more for all Consoles and games, from Official Distributors, than joe public. Goodbye Distribution !!!!!!!!

Simon Gough

Simon Gough INDUSTRY
Aug 11th 2011 at 10:09AM

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Totally agree, my 3DS stock has been gathering dust since release, the price drop was needed as it was always overpriced for a handheld, but with deals like this popping up they will probably sit there even longer, I can no longer afford to give stock away which I have been doing all year. Even with the price protection on my stock if I sell at £138.00 I'm going to make a loss, has the £138 rrp been confirmed ?

Michael Pearce

Michael Pearce INDUSTRY
Aug 11th 2011 at 11:07AM

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£115? Christ that's cheap.

I'd question whether it's worth the indies even bothering to stock the 3DS. They simply can't compete with those prices.

Joseph Brown

Joseph Brown INDUSTRY
Aug 11th 2011 at 11:19AM

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