Attention Seekers Productions, creators of Pwned and The Boot Room, has signed a deal with Microsoft to release video content on Xbox Live in Europe.
The company currently produces trailers and video content for YouTube and TV as well as publishers such as EA and Codemasters.
The partnership with Microsoft will see the EA-focused gaming show Pwned and FIFA tips programme The Boot Room be broadcast on the Xbox Live dashboard.
The deal will also see original programming created for the console.
“We are absolutely thrilled to be working with Microsoft to deliver dynamic and compelling video content for the Xbox Live Dashboard” said Attention Seekers Productions director Jason Wiltshire.
“We have a natural affinity with their gaming audience, and look forward to working closely with the Xbox Live teams and their partners.”