Raising the GAME

Ben Parfitt
Raising the GAME

For some time, GAME Group has been the first to admit that it needs to reclaim relevancy and up its game in terms of hi-tech retailing.

Hence its unveiling of a new five-point plan two weeks ago that will overhaul the finer points of its GAME and Gamestation brands.

Why change? “The industry is changing, and customers demand it,” says Group CEO Ian Shepherd, whose plan comes into force less than a year after he took over the firm.

“We’ve seen structural product differences which favour the specialist, and in tough economic times people bought games from someone who could make it affordable – so we outperformed the market over Christmas.

“But these strengths are our greatest weakness if they lead to complacency.”

To read the full interview, click here.

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Tags: GAME , interview , ian , shepherd

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