Wonderbook: Book of Spells hits shelves this week, and to mark its arrival MCV has published a special trade supplement devoted to the new product.
As well as details on the marketing, PR, plus retail plans, we also speak to Sony's UK boss Fergal Gara and the Wonderbook game director Dave Ranyard.
Wonderbook is a new concept from Sony that hopes to widen the PS3's younger audience. The 12GB PS3, which is available for a lower price, is also designed to win over this audience.
You can also access it via the MCV iPad app. Available here.