Though the reward of extra weapons and perks for those who pre-order a game is far from a new phenomenon, EA's decision to do so with Battlefield 3 has seemingly caused some upset.
The game community of link-sharing service Reddit is attempting to set up a boycott for the game.
"As most of you know, EA recently announced an exclusive DLC for pre-ordering BF3," organiser Ramphastid stated. "If you don't purchase the pre-order or limited edition version of BF3, you will have to pay extra for the Karkand expansion pack.
"The only thing not included in the Karkand Expansion pack is the Guns and ammunition, which will create an unfair advantage people who pre-order. As well, charging people extra to play maps available on day one.
"This was a decision made by EA, and not DICE. DICE and all of us need your help to get EA to wake up and change their decision. The Hive Mind of Reddit has a GREAT influence over the internet, and a lot of the media as well. Whether the rest of the world knows or not.
"This thread points out that a boycott called by sarcastic gamer against BFBC1, that eventually caused EA to change their mind."