Report: Google Play sees in-app purchase explosion

Erik Johnson
Report: Google Play sees in-app purchase explosion

In-app purchases for Google Play offerings reportedly have seen a massive increase over the past year.

Reporting from the Google I/O conference, Inside Mobile Apps states that internal purchases in marketplace downloads are up 700 per cent year-over-year.

Google Play games business development head Bob Meese expounded on the figure, focusing on how acutely the market has shifted toward free-to-play models.

"We're not saying you need to push everything free-to-play, however also recognize the dominant trend toward free-to-play," Meese said.

Meese noted that nearly all of the top grossing Google Play apps available on the store are free-to-play, with Minecraft: Pocket Edition being the major exception.

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Tags: free-to-play , android , in-app , purchases , Google Play , MCV USA

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