Retail hails Call of Duty 'reinvention'

Christopher Dring
Retail hails Call of Duty 'reinvention'

UK retailers are very pleased by Activision’s decision to make big changes to its Call of Duty series.

The publisher announced last week that the new Call of Duty will launch on current and next generation consoles, will be driven by an entirely new engine and will be a new Call of Duty brand – Ghosts.

“It’s great that Activision are re-inventing the title and introducing new brands under the Call of Duty?umbrella.” said Morrisons’ games buyer Simon Millea. “It ensures that the brand maintains its long-line of success at the tills.”

Ghosts launches on November 5th and has been created by Modern Warfare developers, Infinity Ward.

“Everyone was expecting Infinity Ward to release Modern Warfare 4, so we’re  really excited that they’ve created something new,” added Tesco software buyer Jonathan Ferdenzi.

HMV games buyer Richard Thompson added: “It’s great to see Infinity Ward back in control of the franchise. With the new engine and it featuring on the next-gen consoles, this can only mean good things for the industry and customers alike.”

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Tags: Activision , Retail , call of duty , reinvention , ghosts

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