Ruse can boost ‘struggling RTS genre’

Ben Parfitt
Ruse can boost ‘struggling RTS genre’

Ubisoft’s Ruse can help turn the tide for the declining real-time strategy genre, the firm has told MCV.

Recent RTS titles such as Command & Conquer 4 and Napoleon: Total War failed to match the success of their series’ predecessors.

Ubisoft believes its newest IP has everything it needs to avoid the same fate, thanks to accessible gameplay devised to cater for both PC and console strategy fans.

“We are very aware of the recent performance of RTS games on PC and consoles, so we have a challenge ahead of us,” said Ubisoft’s senior brand manager Phil Brannelly.

“There are some established RTS brands out there struggling to maintain their past glories but we see that as an opening for people wanting a new and intriguing experience.

“With strong marketing and a buzz of excitement present after the beta tests, we’re confident we’ll reach our planned numbers and establish Ruse as a key brand in the RTS genre.”

The beta test saw more than one million downloads, indicating that demand for Ruse could well be strong enough to back Ubisoft’s claims.

Consumer attitudes from the test have been positive, giving the publisher the boost it needs to polish Ruse before launch.

Brannelly added: “We are very excited about the launch of Ruse following a hugely successful open beta test. Feedback was great and the team is adding the final touches based on those comments to create a very unique offering.”

Ruse will be released for Xbox 360, PS3, PC in September.

Advertisement

Tags: Ubisoft , consoles , success , rts , genre , ruse

Follow us on

  • RSS