Sainsbury's has bought online entertainment company Global Media Vault for £1 million.
The acquisition will facilitate its drive to beat supermarket rivals to the online and digital entertainment market, following the launch of the Sainsbury's Entertainment website in November 2010.
Global Media Vault's digital database already includes over three million music, film and game assets for the UK market, all of which can be browsed, purchased and distributed via web, mobile, TV and kiosk applications.
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