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Sainsbury's to cease online sales of games and consoles

Greg Lockley
Sainsbury's to cease online sales of games and consoles

Sainsbury's is to stop selling physical entertainment products online in favour of an entirely on-demand model.

The UK supermarket announced it is to halt sales of physical products across its Sainsbury's Entertainment website from March 2014.

As a result, Sainsbury's will cease online sales of physical products including video games and consoles, in addition to CDs, DVDs, Blu-rays and books.

"We see that the online opportunity lies in digital products, with physical music, books, games and films sold in our stores," said a company spokesperson.

"This move is in line with wider industry trends towards on demand entertainment, and part of our focus on the fast-growing download and streaming market.

The supermarket says it will continue to fulfil pre-orders for products due to launch before March 15th, but no further orders will be accepted from the end of February.

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Tags: online , games , sales , consoles , business , entertainment , on demand , end , sainsbury's , supermarket , model , cease , stop , products

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