Sega: ‘This is our best ever line-up’

Ben Parfitt
Sega: ‘This is our best ever line-up’

Publisher Sega will spend millions on promoting its “greatest ever” release slate.

The firm showcased its software line-up to retail at its Fast Forward event last week, revealing details of the likes of Napoleon: Total War, Alpha Protocol, Mario & Sonic at the Olympic Winter Games, Aliens vs. Predator, Super Monkey Ball: Step & Roll, Sonic & Sega All-Star Racing, Iron Man 2 and Bayonetta.

And the full line-up is set to benefit from a multi-million pound above-the-line marketing push.

“Our current line-up has to be our best ever,” said
Sega UK’s managing director John Clark.

“It is the best thought out with the best depth and the best content.

“We are releasing both Mario & Sonic games pre-Christmas, and this is joined by Football Manager and Planet 51.

Last time Mario and Sonic on Wii came out a while before the DS version.

“We are then finishing the financial year off with Napoleon: Total War, which comes hot on the heels of Empire: Total War.

“And that’s not to mention probably our strongest multi-format Sonic game in Sonic & Sega All-Stars Racing, as well as Bayonetta, Aliens vs. Predator, Vancouver 2010, and Super Monkey Ball: Step & Roll.”

UK marketing director Amanda Farr added: “These games will also benefit from our strongest ever marketing support.

“The company is now better structured to take advantage of these products than it was in the past. Advertising media costs have gone down [so we get more for our money], and we are implementing some fantastic campaigns over the next six months.”

Mario & Sonic at the Olympic Winter Games is set to receive the bulk of the advertising spend, as the publisher seeks to beat the likes of Activision’s Modern Warfare 2 and Electronic Arts’ FIFA 10 to the Christmas
No.1 spot.

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Tags: sega , clark , 2009 , farr

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