Sky’s Now TV streaming service is launching today (July 30th) for Xbox One.
Now TV is an on-demand service allowing viewers access to a variety of Sky content including movies, sports and TV programming.
It was originally listed in the launch line-up for Xbox One entertainment apps set to hit the platform between its launch last November and this spring, but was pushed back until summer time.
Now TV launched for PlayStation 4 last week.
“We’re pleased that Now TV has joined the ever growing list of entertainment apps and services on Xbox One,” said UK Xbox Live product manager Pawan Bhardwaj.
“Sky is an important partner for Xbox and with the launch of Now TV on Xbox One, our fans have even more ways to enjoy their favourite TV shows live sport and movies.”
Gidon Katz, director of Now TV added: “Launching on Xbox One means Now TV is now available on both the latest next generation consoles, as well as over 50 other devices. That’s great news for our customers who now have even more choice and flexibility when it comes to choosing how they want to watch Now TV.”