Sky to storm PC gaming

The media behemoth is currently advertising for a candidate who will be charged with the task of managing the firm’s forthcoming ‘broadband games destination’, and is also looking for a marketing manager to join whoever spearheads the new operation.

The new revelation is widely believed to be part of the telecoms giant’s move into both the broadband and games spaces as it attempts to take on established companies like BT and AOL.

Ambitiously billing the vacancy as an opportunity to ‘own the space,’ it is thought that this is media mogul Rupert Murdoch’s first major move into providing actual games content and services as he increasingly gains interest in the online space.

Having dismissed the Internet as something of a fad first time around, Murdoch has made some huge investments online in recent years, including the acquisition of IGN and Myspace.

The latest move may send a chill down the spine of any publisher involved in online gaming, as Sky has the funding to grab a potentially huge market share.

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