Sega's spending big on Sonic this Christmas, with the hedgehog’s next adventure sponsoring The Simpsons.
Sonic Generations will appear around the hit series across Sky 1, Sky HD and Sky Anytime. It’s the longest Sonic campaign ever, running from October 1st to December 31st.
“It’s on air every single day of the week and at a perfect time of day for dads and sons to watch TV,” said Sega’s UK marketing director Amanda Farr. “40 per cent of boys will see the idents over 60 times, an incredible frequency."