A new survey conducted by market research firm TNS has named Sony as the most valued brand in Asia.
It's the third year in a row that the company has been awarded the gong.
It has succeeded in maintaining its popularity in the region despite the huge PSN security crisis earlier this year and losses in excess of $3.2bn in its last fiscal year.
Samsung, Panasonic, LG and Canon also ranked highly.
“Luxury brands, by definition are not mass market products,” TNS commercial director Thomas Isaac told The Wall Street Journal. “In most Asian countries, the man on the street has not heard of Louis Vuitton, but he has heard of Sony.”
Sony was also named as the most valued brand in both China and Hong Kong. Apple also performed well in Hong Kong. Facebook was ranked 17th in both Hong Kong and Asia as a whole.