Sony: MS guilty of Natal barrage

The hype continues to grow ahead of the arrival of PS3 and Xbox 360 motion control later this year, but now Sony has accused Microsoft of embarking on a PR barrage” ahead of any official product announcements.

I’m actually really proud of the way we’ve handled the motion controller,” SCEA’s senior VP of publisher relations Rob Dyer told IndustryGamers.

From Sony’s perspective, rather than go out and do a whole PR barrage to give everybody the ‘happy, happy, joy, joy’ news, we’re going to show up and have a line-up of products to show people rather than having a lot of great statements to say, ‘This is what’s going to happen’.

And rather than us go there and pat ourselves on the back, and send out press releases talking about this; it’s going to be ‘show me.’ And that’s the deal.”