The fury with which Microsoft was confronted after its Xbox One digital policies were unveiled shaped what Sony showed on stage in its own E3 presentation.
"It made us feel a little bit clearer about our message when a lot of the negativity was emerging around DRM issues and used games,” Sony Computer Entertainment boss Andrew House told the Develop Conference today, as reported by Eurogamer.
“I remember reading an article literally the weekend before E3 that was basically saying that this is the direction Microsoft was taking and that it was only a matter of time before Sony adopts the same approach.
"That sort of put me on the back foot and I went and re-wrote portions of my E3 presentation script that weekend and we re-crafted the presentation because there was now an onus on us not to be seen to be going down the same path.
"All it did was make us come out and state very clearly 'the status quo has been good to us, consumers like the choice and the balance that achieves'. It wasn't a shift in strategy, it was just a feeling of a necessity to go out and communicate something that we just took advantage of."
House stressed that at no stage did Sony change its policies – the alterations were merely to do with their presentation.
The result of which was perhaps the most memorable few minutes ever seen on an E3 stage.