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MCV AWARDS 2014: Sony sweeps the board

Christopher Dring
MCV AWARDS 2014: Sony sweeps the board

PlayStation dominated the MCV Awards 2014, collecting eight prizes including the prestigious Grand Prix.

Sony was hailed for its launch of PS4, The Last of Us and its push of the PlayStation Network at retail. It also won Digital Strategy, UK Sales Team, Marketing Team, Events Team, PR Team and Trade Marketing Team.

And when accepting the award for the Grand Prix, UK PlayStation boss Fergal Gara said: "I've had a lot of great nights recently, but this one might just top them all."

Yet it was Ubisoft that was named games publisher of the year, for its strong relationship with both retail and the platform holders. Ubisoft's boss Rob Cooper declared: "Good things come to those who wait."

Sony may have scooped eight awards, but there was still a huge number of firms that picked up prizes overall – 15 in total. This included Rockstar and Take-Two, which took home three awards for the success of GTA V – including Game Campaign, Sales Triumph and Games Studio.

GAME’s resurgence continued in 2013, and the firm won the games specialist prize. The retailer beat fierce competition to win the community engagement award for its events and social media activity.

Argos’ pro-active moves in games last year saw the firm named best mainstream retailer. Koch Media won the inaugural publishing partner prize. Meanwhile, Disney Infinity beat-out The Last of Us to claim the New Game Brand prise.

Here are the winners in full:

Specialist Retailer: GAME
Mainstream Retailer: Argos
Digital Retailer: Steam
Independent Retailer (Online): SimplyGames.com
Independent Retailer (High Street): Games Centre
Retail Concept: Loading Bar
High Street Distribution Team: CentreSoft
Digital Strategy: PlayStation Network

Game Campaign: Rockstar (Grand Theft Auto V)
New Game Brand: Disney Infinity
Sales Triumph: Grand Theft Auto V

Marketing Team: PlayStation UK
UK Sales Team: PlayStation UK
Trade Marketing Team: PlayStation UK
PR Team: PlayStation UK
Publishing Partner: Koch Media
Export Sales Team: Ubisoft
Events Team: Team PlayStation

Games Studio: Rockstar North

Media Sales Team: IGN
Community Engagement: GAME
Digital Campaign: PS4 (This Is For The Players)
Creative Agency Team: Attention Seekers
Peripherals & Accessories: Turtle Beach

Games Publisher: Ubisoft

Grand Prix: PS4


Now entering its eleventh year, the MCV Awards recognises the UK video games industry's finest and celebrates achievements across all its sectors, from retail, publishing and development, to distribution, media and service providers.
 
This year’s event is supported by bar and disco partner Xbite, trade launch partner EA, gold partner Future and Kotaku UK, event partners Curse, Green Man Gaming, GamesGrabr, Gamescom, Simply Games, Intergi, An.x and Think Tank, award partners Razer, IGN and OnLive, plus tablet gift partners OPM and Orb.
 
For further coverage of the MCV Awards 2014, click here.

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Tags: Rockstar , Sony , Ubisoft , GAME , PlayStation , psn , steam , argos , ign , take-two , PS4 , turtle beach , Grand Theft Auto V , centresoft , koch media , rockstar north , loading bar , Disney Infinity , games centre , MCV Awards 2014 , Attention Seekers

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