Xbox hopes Kinect Star Wars will become a Wii-style evergreen seller.
Creative director for Kinect Kudo Tsunoda said the power of the Star Wars brand means that, unlike most releases, the game’s sales will not deteriorate rapidly after launch.
“Star Wars really is one of those evergreen brands,” Tsunoda told MCV. “No matter when or where people are buying Kinect, this is the sort of the product that has legs.
“And unlike normal sales curves, this is the kind of experience that can continue to sell at a good pace for months and years to come.
“There are so many parts to the Star Wars franchise now, whether it’s the original movies, the prequels, or the Clone Wars cartoon. We’ve tried to build a video game that fans are going to love, no matter where they came into the universe.”