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Tesco trade-in plans go national

Ben Parfitt
Tesco trade-in plans go national

Supermarket behemoth Tesco has now rolled out its pre-owned games service to all of its Extra stores.
That’s nearly 200 shops across the UK.

However, although all Extras will be accepting trade-ins, pre-owned games will only be available to buy in 150 of the firm’s larger outlets.

“We are continuing to develop our pre-owned offer and we are rolling out to the Extra stores estate as sales warrant,” Tesco’s senior buying manager for games John Stanhope told MCV.

“At the moment we are buying and selling in 150 stores and buying in all Extras,” he added.

Consumers can check the value of their game and find out where their nearest trade-in store is by visiting the Tesco Entertainment website at www.tescoentertainment.com. Prior to the roll-out, second-hand games could only be bought in 61 Tesco shops.

The move comes a month after Asda announced it would be rolling out its used game offer to 234 stores. (You can read more about Asda’s pre-owned strategy on page 20.)

Tesco told MCV last month that it hopes to have 20 per cent of the UK games software market by 2012.

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Tags: Retail , tesco , pre-owned , video games , trade-in , second hand , extra

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