President of EA Asia Jon Niermann said Japan was a “strategic priority” for the company, in an interview at the Tokyo Games Show. He added that EA was interested both in blue-chip players and smaller firms.
“[We are] exploring everything from established companies to new companies,” said Niermann. “The relatively young start-up type companies that have promising talent that come from some of the bigger companies – it is very interesting to look at those.”
Niermann added that the company would benefit from the expertise of Japanese companies experienced in local development, and that he expected to see market growth for both online games and that of mobile phone games.
Story spotted by Gamasutra.