The boss of core games at THQ Danny Bilson has come out with a far software message for the pre-owned message following scathing comments from the creative director of WWE at THQ Cary Ledesma.
Ledesma said earlier today that “I don't think we really care whether used game buyers are upset because new game buyers get everything; we hope people understand that when the game's bought used we get cheated”.
However, speaking to Eurogamer Bilson has taken a far softer approach to the subject, insisting that the publisher doesn’t want to “punish” those who buy its games second hand.
“What I care about the most is building great games people are excited to buy. If all of that revenue is going outside of the people who are making the games, it's really tough for us to fund them. It's that simple.
“But we also don't want to punish the used gamer.
“So one of the things you're going to see us do, in addition to what is called the online lockout, which sounds a little punishing, is we're also going to be giving some downloadable content with that card. On our next WWE title, if you buy it used and there's a $10 fee to unlock all the online. It also unlocks the first DLC pack.
“So the used consumer feels they're getting something for their money, not just a getting out of jail card. We're trying to make it positive. But really what we have to be concerned with is new is premium, used is used. We've got to build our software to demonstrate that.”
THQ has been by far the most honest publisher in regards to the reasoning behind its implementation of DLC codes in new games. And as much as Bilson is aware that such measures have angered some of its audience, he also wants gamers to understand the implications of pre-owned games for publishers.
“It's a serious issue for us, because I want to make thirty, forty, fifty million dollar games that are awesome, but if I'm not making the money on them, I can't. It's simple and difficult,” he added.
“But at the same time, we don't want to punish our consumers, either. So we're trying to figure out how to give those used guys something for their money, not just unlock the lockout. I'm trying to make it work for everybody, so we have a happy consumer base whether they're buying used or new.”