Publisher THQ has reached an agreement with WWE that will see the company’s WWE vs Raw game promoted in conjunction with both WWE TV shows, live events and future DVD releases.
40 live WWE events will play host to game kiosks where fans can sample the latest release WWE Smackdown vs Raw 2011 and WWE All Stars between now and April 16th.
Also on the way is sponsorship of WWE pay-per-view events and TV shows, as well as “greater integration” of the game into the programme itself. The game will also be more prominent on WWE.com and will be cross-promoted in between 15 and 20 WWE DVD releases.
THQ has also confirmed that it is working on several new WWE products across social media and Apple’s range of machines, as well as new ventures on console.
“This strategic marketing agreement reflects the benefits of working more closely with WWE to maximize the interactive entertainment experience for fans of this leading sports entertainment brand,” THQ president and CEO Brian Farrell stated.
“We expect to increase awareness of our games through this new integrated program. Beyond that, we are expanding our WWE video game offerings with social applications and brand extensions to help WWE fans enjoy different interactive experiences throughout the year.”
WWE COO Donna Goldsmith added: “We are pleased to move our partnership forward in a broader, more comprehensive way. Working together, we plan to give our fans more access to all of the great interactive entertainment being created by THQ, as well as develop robust promotions to increase awareness of all WWE platforms.”