The Xbox 360 Kinect campaign leads the the top ten games and console TV campaigns of the year to date.
The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent of a target audience. An ad can receive over 100 TVRs if some viewers watch it more than once.
The higher the campaign is on the y axis, the more male focused it is, relative to the other campaigns in the Top Ten. The further to the right on the x axis, the older the target audience reached, again relative to the other campaigns in the Top Ten.
The Xbox 360 Kinect campaign has achieved the highest number of TVRs for the year to date. Further analysis of its targeting reveals exactly why this is the case. As we have said before, focusing on younger audiences can be far more cost efficient, resulting in greater bang for the buck.
Mass Effect 3, on the other hand, has arguably been the biggest release of 2012, yet recorded less than half the number of individual TVRs of the Kinect campaign. It is however the most adult-profiled and therefore of comparative higher cost.
Supplied by Generation Media