Ubisoft beats its chest

Ubisoft has snatched up the gauntlet thrown down by EA a few weeks ago, claiming that big movie licence King Kong will be the Christmas number one.

Following EA’s dismissal of its Q4 rivals (MCV 29/7), Ubisoft plans to hit back with its biggest marketing spend to date to back the hotly-tipped title.

“We have King Kong firmly set for Christmas number one,” marketing director Jon Rosenblatt told MCV.

“From what we know from the statistics we’ve received, King Kong is being tipped to be the number one Christmas movie, and the number one game – and this is from well informed buyers.

“This proves Ubisoft’s ability to bring a mass-market IP to the mass-market gaming universe.”

Ubisoft’s bid for Q4 supremacy will be bolstered by a multi-million pound marketing assault that includes ads across all major TV channels and promotional deals with Burger King, Pringles and Kelloggs. Demos of King Kong are also set to feature with The Sun, Sky Magazine and as part of AOL’s free trial CDs.

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